We help executives and entrepreneurs increase sales by crafting your personal image to give you a performance edge in the moments that matter.

In today’s market, why settle for just ok, when simply upgrading your clothes can give you a decisive advantage?

Discover what an image edge can do for you.

We show you how to dress in a strategic way to feel great, attract and engage clients, and make more money.



As a consultant, speaker, or expert in your field, clients are ultimately buying you. We help entrepreneurs like you up-level the way you present yourself to easily attract more clients and close more business.


As a leader within your company your bottom line is affected by how you lead and inspire others on your team. We help executives like you ensure that what you put on each morning gives you the confidence to lead your team and company to success.

Your Team

As the head of a team, your image has a trickle down effect on sales. The way you dress sets a standard for your entire team, and is either helping or hurting sales. We help ensure your team dresses to attract sales and confidently hit their goals.

Step out of the shadow and into opportunity!

Written for both men and women, this book will show you the power your image has to help you grow your business. Discover how your image can work for you!

Strategically Suited: Your Secret Edge to Grow Sales and Get New Clients.

Get My Complimentary Copy

 Working with Lee has dramatically increased my revenue, not because of what I’m wearing but because of how I show up when I am dressed like my future self. 

Angela Lauria

The Difference Press

Work With Lee

Work Privately with Lee

Work one-on-one with image strategist, Lee Heyward, and transform your image to increase your bottom line.

  • Implement a strategic image plan to reach your goals and create an edge within your industry.
  • Easily maintain your image edge throughout the year.
  • Ensure getting dressed is the simplest and most strategic thing you do each day.

Discover what an image edge can do for you and your business.

Group Retreat

Step into an image that makes you feel great and gets more results in your business. In this fun and intimate setting you will discover your image potential and step into the best version of yourself.
During the retreat you will learn…

  • How to use your image as a marketing tool in your business.
  • What to buy in order to create an image edge within your industry.
  • How to create an image that is put-together and effortless.

Reserve your spot for our next style retreat.

Uplevel Your Team

Ensure your entire team confidently presents themselves to customers while staying true to your company’s mission and brand.

  • Create a strategic company dress code.
  • Motivate and empower team members.
  • Increase customer confidence.
  • Drive higher sales

Chat with Lee to explore the right fit for you and your team.

If Your Image Gave You An Edge,
What Would It Be Worth To You Financially?


The Image Edge Calculator
Find Out!


Land Potential Clients With Your Personal Brand

This article was originally posted on huffingtonpost.com According to the University of Illinois Extension Statistics, first impressions comprise 55% of your appearance and body language. So if you don’t dress the part, you’re 55% less likely to make a sale. You often hear the words personal branding thrown around in business as if it’s something […]

Clothing that Gets You Noticed by Celebrities!

Yesterday a client texted to tell me she had just met Kevin Harrington (you know, the founder of As Seen on tv and Sharktank guy). She said, Lee, it all happened because of this outfit. You see last week we created a wardrobe strategy for the conference she is currently attending.  We put together outfits that specifically […]