Is Your First Impression Working?

Interestingly, a first impression can be positive, without being exactly right for you. Many people make a good first impression. They easily convert sales and, if they’re good at what they do, the opportunities around them start to expand. It’s that very expansion, however, that can be tricky. Your image must keep pace and be […]

Can New Clothes Really Make You More Money?

It feels easy to invest in a book that will help you increase your sales. Or software that will increase your team’s efficiency. Or a mastermind program that helps you get to where you want to go. But when it comes to investing in your outer self, sometimes it never occurs to you to open […]

Take Great Photos with Your Team

A client with an upcoming team photo shoot often calls me in a panic sounding like this: ‘What should everyone wear? Should we match? Should we not match? Should I be different? Help!” If you’re planning a photo shoot with your team start here. STEP 1: Decide how you want a potential client to feel. […]

How to Take Photos that Attract the Right Clients

When you do a photo shoot for marketing purposes you want to create images that get results. Aka they help you market to your ideal client. Therefore pre-planning for your photo shoot is key to ensure your photos work to get you results. Prior to your shoot there are six things you must do in […]

The Pants that Took Two Inches Off My Hips!

I’ve always bought my workout clothes at Target. Frankly, I preferred to put my money into Louis Vuitton instead of things I’d sweat in. I wore athletic clothes that seemed perfectly good. But then something changed. I got serious about wanting a result from my workouts. I hired a trainer and immediately gave myself a […]

Land Potential Clients With Your Personal Brand

This article was originally posted on huffingtonpost.com According to the University of Illinois Extension Statistics, first impressions comprise 55% of your appearance and body language. So if you don’t dress the part, you’re 55% less likely to make a sale. You often hear the words personal branding thrown around in business as if it’s something […]

Clothing that Gets You Noticed by Celebrities!

Yesterday a client texted to tell me she had just met Kevin Harrington (you know, the founder of As Seen on tv and Sharktank guy). She said, Lee, it all happened because of this outfit. You see last week we created a wardrobe strategy for the conference she is currently attending.  We put together outfits that specifically […]

Conference to Cocktails in Minutes (for him)

I had the pleasure of attending the Authority Marketing Summit last week with Dan Kennedy and Adam Witty. It was a great event showing authors how to market themselves to be the top authority in their industry. On the first night of the event there was a cocktail party directly after the closing session. Everyone was excited about the occasion […]

Conference to Cocktails in Minutes (for her)

I had the pleasure of attending the Authority Marketing Summit last week with Dan Kennedy and Adam Witty. It was a great event showing authors how to market themselves to be the top authority in their industry. On the first night of the event there was a cocktail party directly after the closing session. Everyone was excited about the occasion […]

The Power of Ordinary

A couple of Sundays ago our church had a missionary pastor in town. As he stood up to lead the sermon he was crying. He then said something that really stuck with me. He said, “They’re is such power in what is ordinary.” Our large congregation, the sound of the hand bells, the amazing music […]